2020 Carshare City Awards

Metropolitan winner: MILAN

2. Munich
3. Vancouver
4. Madrid & Paris
5. Calgary

Regional winner: GHENT

2. Ljubljana
3. Bergen
4. Bremen
5. Lisbon

Lessons from the 2020 Carsharing City Awards:

Five Foundational Carsharing Policies for Any City

Increase Hurdles around Personal Vehicle Ownership

Use policies to maket it more difficult and expensive to own a personal vehicle in your city and combine that with ease and reduction of costs for carsharing, biking and public transit. This will increase the motivation for people to switch to a multi modal mobility lifestyle.

Develop an Equitable and Comprehensive Parking Framework

Parking privileges are not only essential for successful carshare operations, they create a powerful incentive for people to change behaviour. If parking your own personal vehicles is more burdensome than a carshare vehicle, then people will more likely shed their vehicles.

Ensure That Carshare Parking Privileges are Affordable

Margins for carshare operators are generally razor thin and high parking costs are one of the most cited reasons why carshare organizations leave a city. Your parking pricing strategy has to be focused on creating a long-term relationship with the carshare provider.

Make Carshare Part of a Larger Mobility Ecosystem

movmi conducts surveys of shared mobility users on a regular basis and the #1 reason people switch to a new form of mobility is because of convenience. Providing easy access to a variety of options for different use cases increases ease of use and behaviour change and supports the success of your carshare organizations.

Introduce a Mobility Management Program for Employers

Extensive employer marketing and education campaigns have been instrumental in several cities to reduce single vehicle occupancy commutes and are an excellent way in motivating people to use carsharing.

Thank you!

Thank you to our jurors, to movmi and to everyone else who helped make the awards happen.

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