GreenShareCar becomes a member of the CSA

Many startup carsharing operators go into businesses because they see a market need that is not well served. GreenShareCar was established six years ago in Melbourne Australia when Paul Cummaudo saw the opportunity to reduce parking requirements in new residential apartment buildings by offering shared vehicles to unit owners. GreenShareCar’s mobility service integrates with strata property management and real estate development projects that Paul is involved with.

GreenShareCar has grown to 113 vehicles and 3,500 drivers in Melbourne and Sydney. In addition to private parking at residential apartment buildings, GreenShareCar has negotiated with city government to get access to on-street parking spots that providing residents with highly visible and easily accessible transportation options.

GreenShareCar is piloting a corporate carsharing solution to business and government clients that can reduce the cost of owned/leased fleets by using shared cars. GreenShareCar has developed scalable operational systems and is poised for growth in markets across Australia.

Special resolutions to change eligibility for membership approved

At the Annual Meeting held March 11, CSA members voted to to allow large carsharing companies, including car rental and car manufacturers, to become full members of the Association.  By permitting these new members to join, CSA is well positioned develop a unified industry voice to  advance cooperation between shared-use providers, public transport and cities.

CSA remains focussed on ‘member-driven cars’, including round-trip, one-way, free-floating and peer-to-peer business models.  The CSA cooperates with bikesharing, ridesharing, carpooling, vanpooling, rental car, TNCs and other forms of urban mobility and considers these actors a part of the “portfolio of mobility options” that complements public transit and reduces the need for private car ownership in cities. The CSA is looking forward to engaging potential new members, identifying common interests and advancing cooperation in the development of the carsharing industry.

 

Cities: Drive less, live better

Carsharing has changed the way people view their relationship with the automobile. The combination of public transit, cycling, walking and other forms of shared-use mobility are causing many to consider the question “What do I really need a car for?”

 Choice, delivered by technology, is driving changes in urban mobility.  By offering more choices, consumers, businesses and government can rationalize transportation expenses and reduce total ‘vehicle miles travelled’ (VMT). Reduced traffic congestion and reduced demand for scarce parking is beneficial for cities and saves untold hours of waiting and delays. At scale, shared-use mobility systems will influence infrastructure investments and save governments billions of dollars.

What do I really need a car for?

The freedom to move anytime and anywhere promised by the private automobile was a compelling offer in the 20th century, but society’s fascination with car ownership has changed. Now, ownership of computers and phones are more important for social connection than owning a car. [1]  Cars are not as relevant as a status symbol, and getting a driver license is no longer a ‘rite of passage’ in the way it once was. [2]

Few choose to drive for leisure in cities.  Automobile associations estimate expenses of $9,000 dollars annually for fuel, parking, insurance, maintenance, repairs and depreciation to own and operate a reliable private car. [3]

Urban dwellers are accustomed to having top quality and choice in services consumed. Mobile devices present users with travel information and choices between safe reliable, efficient mobility options. With a phone, people can choose different vehicles when transporting cargo and passengers and make connections with rental cars, taxi services, trains and buses as needed.

Smart Cities and New Mobility

City planners aim to make city streets safer for people by promoting walking, cycling and public transit systems as healthy alternatives to automobile use.  Reduced emissions and the use of energy-efficient technologies align with government’s climate action and sustainability objectives. 

Policies that limit vehicle traffic and encourage shared multi-modal alternatives have created cleaner, healthier, safer places for city residents to live in.  When private cars are discouraged, public transit becomes the backbone of urban mobility with carsharing, bikesharing, ridesharing and car-and-driver services available for certain journeys that require it. 

Shared fleets, behavior and benefits

A large fleet of privately-owned vehicles that spends more time parking than driving is less efficient than a smaller number of high utilization shared vehicles driving the same number of miles and providing the same level of mobility for people.  The amount of urban real estate dedicated to parking and storage of low-utilization vehicles today is enormous. Large scale adoption of shared cars would reduce aggregate demand for parking in urban areas and create opportunities to redevelop parking into housing, commercial space and community amenities that are more valuable to residents and visitors.

When individuals are not personally invested in a private car, the economics of mobility decisions is changed.  With private car ownership, the costs of financing, insuring and servicing are mainly fixed and the marginal cost of a trip is only fuel and parking. With an “access instead of ownership” model, the to the user’s marginal cost is the full cost of the trip. When choosing from a portfolio of mobility options, people consider the cost, convenience (and necessity) of every journey differently that those committed to car ownership.

The result is carsharing members drive less often, use other modes of transportation more, plan trips more, and use a carsharing vehicle only when necessary. Using carsharing and public transit is almost always coupled with a short walk or bike ride to access the service.  Transportation routines that include regular walking/cycling activity helps maintain respiratory and circulatory health and supports cardio-vascular fitness as people age. Research shows people are happier and healthier when they spend less time driving a car in urban environments. [4]

Less investment required by government  for infrastructure

Forecasted urban population growth combined with planned replacements of transportation infrastructure is a major investment and financing challenge for the public sector.  If public transit and shared-use mobility reduces consumer demand for car-based road networks, the level of investment needed to widen traffic arteries, construct new highways and bridges in the future is reduced.  Additional “savings” can be realized as integrated, smart deployment and logistics methodologies are developed to optimize the use of current infrastructure.

Shared-use mobility offers people more choice about how to move around in the city with less public investment required to deliver the service. Technology allows travelers to plan a multi-modal journey more easily than ever before. Cities, focused on social and economic sustainability, are re-thinking parking and access for private cars and encouraging public transit, active transportation and carsharing modes of travel. The next generation sees value in having reliable choices for different kinds of trips, the ability to plan trips at a moment’s notice, and freedom from financial commitments that comes with car ownership.

Zoomcar becomes a member of the CSA

Zoomcar is India’s first car rental company and it provides its users both a traditional car rental as well as carsharing experience.  It’s the only company pan-India to focus exclusively on non-chauffeur driven car rental.  

Started in 2013, Zoomcar currently operates across 3 cities with a fleet of nearly 1,000 cars spread across nearly 150 pickup points.  To date, Zoomcar has served more than 50,000 reservations.   Over the next 12 months, Zoomcar will add 5,000 more cars to its fleet and expand into 7 new cities across India.  In addition to expanding the fleet and adding cities, Zoomcar will focus intensely on technology and product development, particularly as it relates to mobile and geo-tracking.   

 Zoomcar is supported and backed by some of India’s most prestigious venture capital funds, including Sequoia Capital.  

Six Transportation Trends That Will Change How We Move

This article from Michael LinseBrook PorterZach Barasz was originally posted on the KPBC Blog.  KPCB is a venture capital firm that manages a portfolio of transportation investments. This article stimulates thought on how emerging technologies will affect transportation choices and behavior in the longer-term.  

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Since the British pioneered “road locomotives” more than a century ago, people have traveled from point to point in largely the same way. That’s changing. 

Six technologies are converging on the transportation industry, and investors have taken note. Venture investors put $5.7 billion into transportation businesses last year, more than twice the level of investment in the previous two years combined. Uber was the big winner, raising $3B. But other startups also raised significant funds, like GrabTaxi ($334 million), Lyft ($250 million), BlaBlaCar ($100 million), and INRIX ($65 million).

So what are these six technologies, and why are they so compelling? Let’s take a look.

Autonomous Vehicles

Hands-free and feet-free driving, with catchy names such as Tesla’s “Autopilot” and GM’s Cadillac “Super Cruise,” will soon be widely available. Experts believe that fully autonomous vehicles are not far behind, and momentum keeps picking up. Three years ago, for example, the specialized LiDAR laser sensors that Google uses on its autonomous vehicles cost more than $70,000. This year, the manufacturer released a miniaturized version that costs one-tenth the price. And with new technologies in the works that cost only a few hundred dollars, we should expect another huge decrease.

Having ridden in several fully autonomous concept vehicles, we are convinced that they will change the world. The elderly will regain mobility, traffic congestion will decline, safety and fuel efficiency will improve, on-demand services and deliveries will become commonplace, and cities can reclaim public spaces that they currently must devote to parking. And in a time when the median San Francisco resident commutes nearly an hour per day, drivers will save hundreds of hours per year.

Connected Vehicles

In the third quarter of 2014, AT&T added more car data subscribers (500K) than smartphone subscribers (466K) or tablet subscribers (342K). These data plans deliver software updates to the vehicle, traffic data to the navigation system, and Internet connectivity to the passenger. Connections with other vehicles and with infrastructure reduces congestion and vehicle fatalities. They also enable automakers to develop new tools for predictive and preventative maintenance.

We can already see the benefits of connectivity in commercial vehicle fleets. One of our portfolio companies Telogis uses location and vehicle data to plan fleet purchases and efficiently route, manage, and maintain vehicles. Another one called INRIX delivers traffic data to passenger vehicles to help with shorter and safer commutes. Connectivity will also transform the auto insurance market by enabling insurance firms to differentiate between safe and unsafe drivers. Usage-based auto insurance could become a quarter of the overall auto insurance market in the US by 2020.

Connectivity may also upset the manufacturer-customer relationship. Services like Apple’s Car Play and Google’s Android Auto are likely to transition the user’s attention and primary experience away from the car and onto the screen. Virtual assistant capabilities will provide direct feedback to the driver to improve the in-car experience, from calendar notifications informed by traffic updates to restaurant suggestions based on historical preferences. If iOS or Android becomes the best part of our car, where does that leave the manufacturer?

Collaborative Consumption

Millennials own fewer cars than previous generations. We are already seeing “peak car” in some developed countries. Globally, the auto market is a $20 trillion asset class with just 4% to 5% utilization. We need to ask ourselves the big question: As two billion more drivers move into the middle class over the next decade, should we be adding another $20 trillion in assets, or should we strive to reach 10% utilization instead?

Services like Uber and ZipCar enable someone to have what they want (on-demand mobility) without having to purchase what they don’t need (a $30,000 piece of mostly unused metal). This reduces car sales while redefining the meaning of luxury in automobiles. The best seat in your car is no longer behind the wheel. It’s now in the back, where you don’t need to navigate traffic, worry about speeding tickets, find parking, charge or fuel the vehicle, or pay insurance.

Electric Drivetrain

An electric drivetrain is more powerful, compact, and efficient than the fossil-fueled alternative and produces zero local air emissions. For example, Tesla’s dual AC-induction motors on the Model SD produce 691 horsepower and 687 lb-ft of torque in a package that weighs less than 200 pounds and fits between the wheels – leaving enough room for both a trunk and jump seats in the back. Electric drive enables a unique combination of performance and efficiency, delivering well-to-wheels efficiency unmatched by internal combustion engines while producing maximum torque at any speed and capturing energy through regenerative braking.

Investments in battery technology, such as the planned Tesla Gigafactory, combined with disruptive innovations from emerging battery companies are dramatically reducing the cost of energy storage. Low-carbon electricity will continue to get more economical, while fossil fuels will get more expensive in the long run. As a result, more segments of the transportation sector will give up market share to electric drive.

Heavy-duty vehicle segments, such as transit buses and local delivery trucks, will lead the way in the electrification of transportation because the economics of electric drivetrains for heavy short-range vehicles are so compelling. Companies such as Proterra (in our portfolio) will provide cheap, quiet, and clean transportation that will help make bus transit more attractive. And companies such as ChargePoint (also in our portfolio) and utilities such as Constellation Energy and Southern California Edison are addressing the chicken-and-egg problem of ensuring that there are a rising number of charging stations to make EVs more viable.

Efficient Multimodal Network

Cars will integrate into an efficient intermodal network. The BMW iSeries is the first attempt by an OEM at incorporating public transit into the driving experience. Multiple companies, such as INRIX and Waze, have sprung up to improve our drive’s efficiency. Now, startups are working to improve transparency in public transportation and reduce friction through crowdsourcing transit data, moving ticketing to the smartphone, and calculating prices for multiple trip options.

The Caltrain, which runs from San Francisco to San Jose, is often the fastest way (and lowest cost) to travel between those cities because of traffic. However, long wait times and cumbersome schedules limit broad usage. By incorporating information from users’ calendars, locations, and travel preferences, mobile apps can now automatically plan the most efficient trip possible using real-time data. As we integrate this data with car sharing services – and other personal electric modes of transport, such as scooters or e-bikes – we can solve the “last mile” challenge of public transit.

New Materials (and the obligatory 3d printing reference)

In the near term, lightweighting will intensify over the next decade. Fuel efficiency standards mean that manufacturers are motivated to reduce weight: weight is now frequently a more important decision factor than cost in purchasing. Electrification drives lightweighting to the extent it increases range and reduces the battery size required – it’s no coincidence that BMW’s first production EV (the i3), also is a plastic-reinforced carbon fiber vehicle. The demands for lightweighting come at a time when the cost of carbon fiber parts are coming down dramatically.

In the medium to long term, new automotive manufacturing technologies, including 3d printing, will change the way vehicles are designed and assembled to enable higher performance, lighter weight, and novel design. As these trends collide, transportation is being upended. We can already see that a fleet of autonomous, shared vehicles – connected to the road infrastructure, to the Internet, and to a broader network of public transit options – will create incredible value.

The only open question is who is best positioned to capture it.

Brook Porter, Michael Linse, and Zach Barasz are investors with the Green Growth Fund at Kleiner Perkins Caufield & Byers. ChargePoint, INRIX, Proterra, Telogis, Uber, and Waze areKPCB portfolio companies.

CSA becomes a member of the American Public Transportation Association

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Since inception, the CarSharing Association has advocated for ‘transit-oriented carsharing’ and encouraged the use of public transit and active transportation to increase the impact of “car-free” or “car-light” lifestyles. Over the years, there has been a number of examples of co-operation between public transit and carsharing operators.  For example at many train stations, customers are able to exit a train platform and quickly find a conveniently-located shared car to take them on the next leg of the journey.  By becoming a member of American Public Transportation Association and it’s Mobility Management Committee, the CSA would like to deepen the level of co-operation and create more integration between carsharing operators and public transit authorities in the US. 

Playcar becomes a member of the CSA

Playcar is an Italian private CSO. We started our activity in May 2014 and obtained authorization for 10 parking lots from local government. We reached 100 users in six months and at the moment we are planning to add some more vehicles: bigger cars, vans, vehicles for disabled people and motor –scooters. We will introduce new  LP Gas vehicles to reduce co2 emissions when new parking lots will be authorized.

 During our first month of activity we organized a course of sustainable mobility together with the public transport Company, a bike sharing organization and the University of Cagliari. We proposed to compensate for our Co2 Emissions planting trees in a new green park in Cagliari. In other words we want to localize environmental compensation. Playcar is also waiting for the authorization to place electric charge columns around the city with the first zero emission electric vehicles.

 In September 2014  the municipality of Cagliari allowed Playcar vehicles to park for free in pay and display parkings and free access to all limited traffic zones in the city.

 Playcar has highly competitive rates: from €.1,50/h e €.25,00 per day + km. Some rate plans for university students and nonprofit organizations from €.1,00/h.

 Sardinia’s appeal as a tourist destination leads us to create new offers for people coming here for a short time.

 For more information about Playcar or meet collaboration opportunities with our company, please contact Mr. Fabio Mereu (fabiomereu@playcar.net

Saskatoon CarShare Co-op becomes a member of CSA

scc Logo

The Saskatoon CarShare Co-op was launched in February of 2014, and after a very successful first year is joining the ranks of CSA.  We currently have 2 fuel efficient vehicles in our fleet and are serving around 40 members in the Nutana Neighbourhood of Saskatoon.  Looking forward, we are hoping to expand our membership base and fleet to include the rest of Saskatoon.  The province of Saskatchewan has the highest per capita greenhouse gas emissions in Canada, and 20% of that comes from transportation.  SCC is hoping to do our bit to help reduce the number of cars on the road, thereby reducing emissions!

TravelSmart becomes an affiliate of the CSA

 

TravelSmart

The CarSharing Association works closely with public transportation partners. We are members of the American Public Transportation Association, the International Union of Public Transport and the Canadian Urban Transit Association. We are happy to announce that TravelSmart has joined the CSA as an affiliate. TravelSmart helps people make better travel choices by offering tips and tools on cycling, walking, carpooling and taking transit across the Metro Vancouver region. TravelSmart is active in community education by providing workshops at schools and businesses.

Respiro becomes a member of the CSA

Launched in 2010, Respiro Car Sharing is the pioneering car sharing company in the capital of Spain and currently offers its services in a network of over 100 car parks in the city of Madrid. Respiro´s low emission-, electric and hybrid cars represent the smart alternative to the private car for thousands of residents and businesses with their “pay as you go” system that allows members to rent cars by the hour or day with petrol and insurance included starting at 2 € / h and 25 € / day.

Respiro aims to ease traffic congestion, reduce pollution and improve the economy of its users. Respiro members typically save between € 3,000 and € 4,000 per year in comparison with the same use as with a private car, while retrieving urban space that in recent years the private car has stolen from the real protagonists of the city, its citizens.

At the time of joining the association in December 2014, Respiro has over 12,000 users and a network of approximately 200 cars distributed in all main neighborhoods, figures that make respiro a reference and the nationwide sector leader in car sharing.

Finally, Respiro fully offsets its carbon footprint, which earns it the CeroCO2 label as a certified carbon neutral company for compensating all emissions generated from the manufacture of its fleet to all the trips of its users.

For more information about Respiro or meet collaboration opportunities with our company, please contact Mr. Agustín de Saralegui:

 

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