APTA Twelve Principles for Integrated Mobility & Disruptive Technologies

The rise of multiple technology-driven mobility services has presented the traveling public a new array of mobility choices. At the same time, rapid advances in the development of autonomous vehicles and other vehicle technology systems have brought on various new visions of America’s transportation future.

APTA’s efforts to understand this dynamic and disruptive landscape have given rise to the following questions:

  • How can these services collectively work in an integrated transportation system?
  • Can new levels of efficiency evolve?
  • Can a new combination of mobility options collectively provide the array of choices that allow for lifestyles that are less automobile-dependent, to be accompanied by an overall greater reliance on public transportation?
  • How should the public transportation industry lead the change?
  • How can we capitalize on the space efficiencies of transit and walkable, transit-oriented communities/corridors? (Public transportation moves more people in less space than any other transportation mode.)

Access and mobility are fundamental to the economic and social freedom of Americans. The following policy framework provides core principles to help shape the evolving new frontiers in mobility and public transportation and assure that the public is served with efficient, equitable, and convenient travel choices.

  1. Ensure Accessibility: Providers in the transportation network must provide access for all, and be driven by the need for social inclusion and environmental justice in our transportation system.
  1. Encourage Innovation & Entrepreneurship: The public transportation community welcomes new technologies, new ideas, new players, new business practices, and new business models. Public transportation systems will lead, adapt, collaborate and reposition as appropriate.
  1. Promote Integration & Coordination: Mobility providers and services must all work together as components of an integrated transportation system. Transit is positioned to serve as its backbone. Given their public orientation, transit agencies are positioned to serve as integrators of these new mobility services, and transit executives as leaders and champions of collaboration.
  1. Establish One-Stop-Shopping for the Complete Trip: The wide array of mobility management strategies must be communicated clearly, understood easily and be available through an accessible, central clearinghouse. Integrated payment systems should be pursued. Customers should be able to plan and pay for their full trip through a facile, transparent process and a single technological platform. Convenient, stress-free trip planning and payment should extend to the full range of trip purposes (i.e., jobs, education, social, health, and access to essential services).  The fare collection platforms must also provide a robust, secure and auditable system.
  1. Encourage Sharing and Cooperation: Sharing anonymous data or providing open data should be an aspirational goal for all parties, public and private.
  1. Identify Opportunities to Capitalize on Technology to Advance Mobility and Efficiency: New technologies may be applied by transit agencies to facilitate environmental, economic, and social goals. Transit agencies should integrate new mobility providers into first-mile/last-mile strategies, new paratransit alternatives, etc., to help achieve new efficiencies where it makes economic, operational and customer service sense.
  1. Provide Appropriate Public Oversight: Safety for customers and community, and public responsibility by transportation providers should be expected. However, public oversight should avoid being a regulatory roadblock to innovative services and mobility solutions.
  1. Regulation should be in the context of an evolving mobility market.
  2. Procurement rules should encourage and facilitate innovation while maintaining an appropriate level of accountability.
  3. Regulatory performance should be tracked and measured to understand long-term impacts.
  1. Invest in the Required Infrastructure: New mobility technologies will require Intelligent Transportation Systems and other forms of infrastructure.  Such needs must be quantified, and appropriate investments made as additions to federal, state and local programs.  Additional policy and program adjustments may also be required.
  1. Develop Understanding & Best Practices: The public transportation industry and its partners should conduct new research; ask questions; share best practices and lessons learned; understand disparate impacts by system size and income levels; establish cross-industry dialogue; and develop a better understanding of big-picture, holistic impacts (including land use, sustainability, workforce, and other implications of enhanced mobility).
  1. Identify New Business Markets, Partnerships & Membership: Businesses and mobility services emerging in the new mobility marketplace should look to APTA as a trade association worthy of their time, investment and membership. APTA members will benefit from working closely with technology companies, new start-ups and contractors.
  1. Assure the Ongoing Availability of Public Transportation Services: It is in the public interest that transit services emerge stronger, not weaker. Consider how new governance models, aimed at the broad, overarching mission of mobility, might be an appropriate evolution for transit agencies.
  1. Protect the Privacy of Passengers and Customers: New technologies bring new considerations regarding how to collect and safeguard sensitive passenger data, including payment, location, contact, and relationship information. Transit agencies must adopt appropriate technologies to keep personal data protected, and review and revise open records statues and regulations to ensure that such data may remain private.

VeloMetro becomes a CSA Affiliate

Founded in 2013 and based in Vancouver, Canada, VeloMetro is focused on launching the world’s first VeloCar sharing network. VeloMetro’s VeloCars are fully enclosed, three-wheeled cycles with pedal-electric assist. They are specifically designed with sharing in mind by including keyless entry and advanced connectivity for easy user access and fleet monitoring in both one-way and station-based sharing applications.

Ideal for urban commuting, VeloCars are a healthy, fun, and environmentally-friendly alternative to automobiles. VeloMetro has designed the VeloCar to fit within power assisted cycle regulations across North America, and has also overcome the shortcomings of bicycles by providing protection from bad weather, lockable cargo capacity, and seamless electric assist for riding up hills and over longer distances.

At the time of joining the CSA in May of 2015, VeloMetro was preparing for initial VeloCar production and finalizing discussions with civic partners for fleet pilots beginning in late 2015. VeloMetro plans to launch the world’s first VeloCar sharing network in 2016.

Anytime becomes a CSA Member

Citycar LLC under Anytime brand was founded in Spring of 2012. Company started with 50 cars and was the first who provided carsharing service on Russian market.

Anytime is a pioneer of carsharing business in Russia, operating in the City of Moscow with 13,000 users and a fleet of 100 cars.

Anytime service is unique: software developed in Russia and is the most advanced among the world analogues. Anytime clients can operate a car with a mobile application.

Anytime company has a plan to launch services in other Russian cities and expand the fleet to 1,000 cars by the end of 2015.

Here is what Managing director/Partner of Anytime Yulia Baimler says:

“We are happy to be the first Russian company to become a member of CSA! Anytime company being a pioneer of carsharing in Russia was created with a target to popularize this service not only in Moscow, but also in other cities of Russia. Our company has a plan to maximize service cover of territory of Russia. Speaking about company strategy, first of all we are going to increase company fleet to 1,000 cars till the end of 2015, by the end of 2016 plan is 2,000 cars. We expect to remain the leading carsharing company even as new players enter the market. Being a company with open architecture business with a possibility to attract investors to an open platform and suggesting other carsharing types is a must for a company’s growth.”

Eco Service becomes an affiliate of CSA

Operating since 2010, Eco Service is a leader in eco-friendly automotive solutions. We clean, shuttle and maintain thousands of fleet and end-user vehicles every month. Our goal is to add value by taking time to understand the client’s needs and customizing smart & creative solutions that contribute positively to their bottom-line, organization’s environmental goals and save time.
The company has grown consistently over the past 5+ years under the guidance of the original founders with ambitions to solve environmental, technological, and operational problems in a century-old automotive industry transitioning to a new mobility world.

Frost & Sullivan – Intelligent Mobility, July 1 & 2

IM web banner - 250X250 - Fleet Europe

Connectivity, Urbanisation and Social changes continue to have a profound impact on the future of personal and freight mobility, and on the car of the future. Our delegates to Urban Mobility 3.0, held annually in London since 2008, have witnessed the realisation of mega trends on the future of mobility, with new products & services being launched as a result.

Urban Mobility is the annual global exclusive event where senior experts within mobility meet to make new connections and hear from those pioneering developments within the industry.

HitchPlanet becomes an affiliate of the CSA

Meet HitchPlanet; Canada’s long distance rideshare platform

Started in 2010 by two snow enthusiasts to reduce travel costs to the ski resort of Whistler, HitchPlanet is a rideshare platform that helps people share rides in British Columbia, Alberta and Washington State.

HitchPlanet helps drivers fill empty seats in their cars in return for cost contributions. This helps people travel more affordably and increases vehicle occupancy, which in turns reduces carbon emissions per capita.

Ridesharing on long-distance trips helps carsharing users optimize costs: drivers can post spare seats in return for a cost contributions, further sharing the overall cost of their trips.

The CSA is supportive of intercity ridesharing solutions that improve asset utilization by getting “bums in seats”.

Enterprise CarShare becomes a member of CSA

Enterprise CarShare formally announced yesterday — at the 2015 International Car Rental Show — that it has joined the CarSharing Association, a not-for-profit organization committed to advancing cooperation between urban mobility providers, cities and public transit.
The announcement was made during the Car Rental Show’s session “The Convergence of Carsharing and Car Rental,” which highlighted the important role that the car rental industry plays in the evolution of urban mobility.
Moderated by Alan Woodland, executive director of the CarSharing Association, the panel discussion included Enterprise CarShare’s Kyle Sabie as well as three other industry experts.
The CSA is a global industry trade group with members in 11 countries.
“We work closely with public transit authorities and city officials to serve as advocates for a portfolio of mobility options,” said Woodland. “Enterprise CarShare is a well-established player in the industry, and we’re glad to have their help in expanding support for sustainable urban mobility in communities around the world.”
Enterprise CarShare is available in more than 35 U.S. states, Canada and the U.K., on nearly 100 university campuses and through 40 dedicated government and business accounts, according to the company.
“At its core, carsharing is a car rental transaction, whether you rent for an hour or a week and whether you do it in person or digitally,” said Sabie, corporate rental manager for Enterprise CarShare. “Car rental companies like Enterprise are applying the technology many of us associate with carsharing to make picking up a car accessible and seamless for anyone, not just carsharing members.”

GreenShareCar becomes a member of the CSA

Many startup carsharing operators go into businesses because they see a market need that is not well served. GreenShareCar was established six years ago in Melbourne Australia when Paul Cummaudo saw the opportunity to reduce parking requirements in new residential apartment buildings by offering shared vehicles to unit owners. GreenShareCar’s mobility service integrates with strata property management and real estate development projects that Paul is involved with.

GreenShareCar has grown to 113 vehicles and 3,500 drivers in Melbourne and Sydney. In addition to private parking at residential apartment buildings, GreenShareCar has negotiated with city government to get access to on-street parking spots that providing residents with highly visible and easily accessible transportation options.

GreenShareCar is piloting a corporate carsharing solution to business and government clients that can reduce the cost of owned/leased fleets by using shared cars. GreenShareCar has developed scalable operational systems and is poised for growth in markets across Australia.

Special resolutions to change eligibility for membership approved

At the Annual Meeting held March 11, CSA members voted to to allow large carsharing companies, including car rental and car manufacturers, to become full members of the Association.  By permitting these new members to join, CSA is well positioned develop a unified industry voice to  advance cooperation between shared-use providers, public transport and cities.

CSA remains focussed on ‘member-driven cars’, including round-trip, one-way, free-floating and peer-to-peer business models.  The CSA cooperates with bikesharing, ridesharing, carpooling, vanpooling, rental car, TNCs and other forms of urban mobility and considers these actors a part of the “portfolio of mobility options” that complements public transit and reduces the need for private car ownership in cities. The CSA is looking forward to engaging potential new members, identifying common interests and advancing cooperation in the development of the carsharing industry.


Cities: Drive less, live better

Carsharing has changed the way people view their relationship with the automobile. The combination of public transit, cycling, walking and other forms of shared-use mobility are causing many to consider the question “What do I really need a car for?”

 Choice, delivered by technology, is driving changes in urban mobility.  By offering more choices, consumers, businesses and government can rationalize transportation expenses and reduce total ‘vehicle miles travelled’ (VMT). Reduced traffic congestion and reduced demand for scarce parking is beneficial for cities and saves untold hours of waiting and delays. At scale, shared-use mobility systems will influence infrastructure investments and save governments billions of dollars.

What do I really need a car for?

The freedom to move anytime and anywhere promised by the private automobile was a compelling offer in the 20th century, but society’s fascination with car ownership has changed. Now, ownership of computers and phones are more important for social connection than owning a car. [1]  Cars are not as relevant as a status symbol, and getting a driver license is no longer a ‘rite of passage’ in the way it once was. [2]

Few choose to drive for leisure in cities.  Automobile associations estimate expenses of $9,000 dollars annually for fuel, parking, insurance, maintenance, repairs and depreciation to own and operate a reliable private car. [3]

Urban dwellers are accustomed to having top quality and choice in services consumed. Mobile devices present users with travel information and choices between safe reliable, efficient mobility options. With a phone, people can choose different vehicles when transporting cargo and passengers and make connections with rental cars, taxi services, trains and buses as needed.

Smart Cities and New Mobility

City planners aim to make city streets safer for people by promoting walking, cycling and public transit systems as healthy alternatives to automobile use.  Reduced emissions and the use of energy-efficient technologies align with government’s climate action and sustainability objectives. 

Policies that limit vehicle traffic and encourage shared multi-modal alternatives have created cleaner, healthier, safer places for city residents to live in.  When private cars are discouraged, public transit becomes the backbone of urban mobility with carsharing, bikesharing, ridesharing and car-and-driver services available for certain journeys that require it. 

Shared fleets, behavior and benefits

A large fleet of privately-owned vehicles that spends more time parking than driving is less efficient than a smaller number of high utilization shared vehicles driving the same number of miles and providing the same level of mobility for people.  The amount of urban real estate dedicated to parking and storage of low-utilization vehicles today is enormous. Large scale adoption of shared cars would reduce aggregate demand for parking in urban areas and create opportunities to redevelop parking into housing, commercial space and community amenities that are more valuable to residents and visitors.

When individuals are not personally invested in a private car, the economics of mobility decisions is changed.  With private car ownership, the costs of financing, insuring and servicing are mainly fixed and the marginal cost of a trip is only fuel and parking. With an “access instead of ownership” model, the to the user’s marginal cost is the full cost of the trip. When choosing from a portfolio of mobility options, people consider the cost, convenience (and necessity) of every journey differently that those committed to car ownership.

The result is carsharing members drive less often, use other modes of transportation more, plan trips more, and use a carsharing vehicle only when necessary. Using carsharing and public transit is almost always coupled with a short walk or bike ride to access the service.  Transportation routines that include regular walking/cycling activity helps maintain respiratory and circulatory health and supports cardio-vascular fitness as people age. Research shows people are happier and healthier when they spend less time driving a car in urban environments. [4]

Less investment required by government  for infrastructure

Forecasted urban population growth combined with planned replacements of transportation infrastructure is a major investment and financing challenge for the public sector.  If public transit and shared-use mobility reduces consumer demand for car-based road networks, the level of investment needed to widen traffic arteries, construct new highways and bridges in the future is reduced.  Additional “savings” can be realized as integrated, smart deployment and logistics methodologies are developed to optimize the use of current infrastructure.

Shared-use mobility offers people more choice about how to move around in the city with less public investment required to deliver the service. Technology allows travelers to plan a multi-modal journey more easily than ever before. Cities, focused on social and economic sustainability, are re-thinking parking and access for private cars and encouraging public transit, active transportation and carsharing modes of travel. The next generation sees value in having reliable choices for different kinds of trips, the ability to plan trips at a moment’s notice, and freedom from financial commitments that comes with car ownership.


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